A new customer,
paid back in 30 days.
One client's store, monthly sales
Meta ads for DTC brands doing $30k to $300k+ a month. Every ad ships as a pre‑registered experiment, so your account learns every week instead of starting from zero.
You're paying more for every customer and your ads aren't teaching you anything.
Guaranteed in writing: I beat your best running ad's CPA, or I keep working free until I do.
One client's store, month by month, June to December 2025.
One account, six months.
A premium gaming-accessories DTC brand. Figures from their own Ads Manager and store.
A spike can be luck. A floor is structure.
A second brand, different category: US loungewear, $10k a week in spend. Cost per sale fell 14% while spend rose 32%.
The first 30 days.
Most operators answer a rising CPA with more creative. Just test more hooks. That is the hamster wheel. Here is what the first 30 days look like instead.
Your payback map.
Your LTGP:CAC, AOV and real break-even CPA on one page. You see where the money goes before anything ships.
The first experiment is live.
Pre-registered: a hypothesis, kill criteria and the learning we expect. Run on your existing assets plus new angles, so it never waits on production.
The champion test.
Read in your own Ads Manager: has an ad beaten your best running ad's CPA? If not, I keep working at no additional charge until one has.
Two accounts.
Real numbers. No names.
$10k to $45.5k a month
Full service: strategy, media buying, creative briefs. ROAS 0.95 to 2.28 while spend roughly tripled.
Read the case studyCost per sale down 14% on 32% more spend
I owned the Meta channel: strategy, creative direction and the testing system. ROAS 1.65x to 2.00x.
Read the case studyBoth clients stay unnamed by agreement. The figures come from their own Ads Manager and store.
I'm David Cvetkovic.
I run Meta ads for DTC brands from Podgorica, Montenegro. My first retainer client, from June 2025, is still with me today. That account is the case study on this site.
You work directly with me through the entire engagement. No handoffs, no team behind a curtain.
More about meWhat founders say.
Quoted as written.
“Honestly really happy with the results. David cleaned up our ad account, tested new angles, and sales started coming in way more consistently. Would 100% work with him again.”
“Really impressed with David. He quickly found where we were wasting money and gave the account a much clearer structure. Performance improved, but what I valued most was finally having someone who actually took ownership of Meta.”
“David helped us scale Meta while improving efficiency. He’s easy to work with, explains things clearly, and always seems to know what needs to happen next.”
Who this is for.
A good fit
- A running Meta account with real spend behind it
- A founder or owner who can grant access and make decisions
- Creative production in place, or fast approvals
Not a fit
- Cold or paused ad accounts
- Under $5k a month on Meta
- Execute-only work
If that's not you right now, the ROAS Reality Check is still free.
Common questions.
How do the 30 days work?
Day 3 you get your payback map. Day 7 the first pre-registered experiment is live. By day 30 the champion test has run in your own Ads Manager. If no ad has beaten your best running ad's CPA by then, I keep working at no additional charge until one has.
Why structure before creative?
Most Meta volatility is a structure problem, not a creative one. When every product has its own ad set, spend never pools, nothing gathers enough signal to scale, and every new test restarts the account from zero. Fix the structure and the same creative starts working.
What does the first week look like?
Access on day 1. I map where the money leaks: campaign structure, budget flow, which creatives have real signal behind them. Day 3 you see your numbers on one page. Nothing ships as a guess.
Why one operator instead of an agency, and how many clients at once?
You get me on every decision, and you keep everything I build: the payback math, the testing system, the experiment ledger. I cap at five clients total, two test seats at a time, one onboarding per cycle. If a seat is open when you're ready, it's yours. If not, you get the next start date.
I already have an agency or an in-house team.
Then I work beside them. The briefs go to whoever produces your creative, the debrief goes to whoever runs the account, and the experiment ledger is shared. What changes is that every test now ships with a hypothesis and a kill line, so the account learns instead of restarting.
What do you need from me?
Account access on day 1, answers within 48 hours, and someone who can approve. That is the whole list. The first experiment runs on assets you already have.
What does it cost?
It depends on the account, so I tell you the number on the call, after you have seen the guarantee in writing. No pricing pages, no packages.
Book the 20-minute call.
Two questions, then pick a time. No pitch. Just clarity on where your account leaks.