Most Meta volatility is a structure problem, not a creative one.
I'm a Meta ads operator for DTC brands. I build the structure that makes your creative actually compound.
For brands spending $15k+/mo on Meta.
One client account: a premium gaming-accessories DTC brand. Numbers as of July 2026.
How I work
When an account gets shaky, the standard advice is to test more hooks. That's the creative hamster wheel: more variations, more spend, same volatility. Usually the creative was never the problem.
Platforms keep taking targeting away from you. What's left to control is structure: where signal pools, what the account learns, which winners get room.
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1
Week one: the leak diagnostic
I map where the account actually loses money before changing anything. Campaign structure, budget flow, creative-to-page match.
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2
The structure fix
Consolidation, clean signal, a testing sequence. The account stops fighting itself, so winners get the spend they earn.
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3
Compounding
With structure holding, every test teaches the account something. Results build instead of resetting.
I'm David Cvetkovic.
I run Meta ad accounts for DTC brands. Before I touch an account I want to understand how the whole business runs: creative, funnel, offer, the way you spend your time.
Sometimes the problem is the creative. Often it's not.
You work directly with me through the entire engagement.
Want a read on your own numbers first?
The ROAS Reality Check is a free diagnostic I built. Two minutes, and it shows the break-even ROAS you're actually playing against. This is the kind of leak-finding I do.
Run the ROAS Reality CheckWho this is for
A good fit
- You spend $15k to $50k/mo on Meta and results feel fragile
- The founder or CMO owns this decision
Not a fit
- Pre-revenue, or you need execute-only hands for a strategy you've already set
I run a small number of accounts at a time. If that's not you right now, the ROAS Reality Check is still free. Run it here.
Common questions
How does the engagement work?
It starts with a diagnostic week: I map the account's leaks and hand you a plan you own either way. If we both want to continue, I run the account against that plan month to month.
Why structure first, not creative?
Because creative tests read false on a broken account. Budgets fragment, winners never gather enough signal to scale, and every new test resets the account instead of teaching it. Fix the structure and the same creative suddenly performs.
What does the first week look like?
Nothing changes in week one. I diagnose: account structure, spend flow, creative performance, landing pages. You get a leak map of where money is lost and what to fix in what order.
Why one operator instead of an agency?
You work directly with me through the entire engagement. No account manager, no handoffs, no junior media buyer learning on your budget. Every week you see what changed, why, and what it did to the numbers.
See where your account leaks
Two questions, then pick a time. 20 minutes, no pitch. Just clarity on what I'd look at first.
For DTC brands spending $15k+ a month on Meta.