I run Meta ads for DTC brands from Podgorica, Montenegro. My first retainer client, from June 2025, is still with me today. That account became the case study on this site.
The engagement is 30 days: I beat your best running ad's CPA or keep working free until I do. You work directly with me through the entire engagement. No handoffs, no team behind a curtain.
How I got here
I study entrepreneurship and management at UDG, and I got into marketing the practical way: running social media for my mother's real-estate business.
Real estate wasn't the path. But somewhere between making the posts and reading the numbers I found the mix I actually enjoy: creative on one side, performance on the other. I moved into Meta ads for local businesses, then landed one DTC brand, and that settled it.
Not freelancing
I don't think of this work as freelancing. A founder who hands me their ad account is trusting me with how the business grows, so I want to understand all of it first: the offer, the funnel, the creative, where your time goes, what you've tried and why it didn't work.
If your account feels fragile every time you push budget, I'm happy to look at where it leaks. No pitch. Just clarity.