How I got here
I'm David Cvetkovic, from Podgorica, Montenegro. I study entrepreneurship and management at UDG, and I got into marketing the practical way: running social media for my mother's real-estate business.
From posts to performance
Real estate wasn't the path. But somewhere between making the posts and reading the numbers I found the mix I actually enjoy: creative on one side, performance on the other. I moved into Meta ads for local businesses, then landed one DTC brand, and that settled it.
Ecommerce since
I've specialized in ecommerce since, and I've managed over $200k in Meta spend. My first retainer client, from June 2025, is still with me today. That account became the case study on this site.
Not freelancing
I don't think of this work as freelancing. A founder who hands me their ad account is trusting me with how the business grows, so I want to understand all of it first: the offer, the funnel, the creative, where your time goes, what you've tried and why it didn't work. Sometimes the fix is in the ad account. Often it's somewhere the ad account only points to.
You work directly with me
Through the entire engagement. No handoffs, no team behind a curtain.
Outside the work: the gym, football, and a steady diet of non-fiction.