The first 30 days,
day by day.
Built on one standard: a new customer's cost paid back within 30 days.
Guaranteed in writing: I beat your best running ad's CPA, or I keep working free until I do.
- Day 3 Your payback map.
- Day 7 The first experiment is live.
- Day 30 The champion test.
-
Day 1
Day 1: access, and the map begins.
You grant account access and we agree the approvals rhythm: I ask, you answer within 48 hours. I start on your numbers the same day.
-
Day 3
Day 3: your payback map.
Your LTGP:CAC, AOV and real break-even CPA on one page. You see where the money goes before anything ships. This is the same diagnostic I sell on its own; here it is included.
-
Day 7
Day 7: the first experiment is live.
Every ad ships as a pre-registered experiment: a hypothesis, kill criteria and the learning we expect, written down before it runs. The first one runs on your existing assets plus new angles, so it never waits on production.
-
Weeks 2 to 4
Weeks 2 to 4: the account learns every week.
- 2 to 4 creative briefs a week, each a pre-registered experiment, handed to whoever produces your creative
- A written debrief every Friday: the headline, what moved, three decisions for next week, the kill list
- The experiment ledger, kept current: every test's hypothesis, result and learning in writing
- Your payback map re-read against the 30-day standard
Day 30: the champion test.
Read in your own Ads Manager, same time window, minimum spend per ad set by your own numbers: has an ad beaten your best running ad's CPA?
First, the honest part.
I won't guarantee your ROAS. Anyone who does is gambling with your money. I took a brand from 0.95 to 2.28 ROAS in six months, so here is what I will put in writing instead.
The Beat-Your-Best-Ad Guarantee
By day 30: your payback map, the testing system live in your account, and every experiment pre-registered with its result and learning recorded. If no ad has beaten your current best-running ad's CPA by then (the champion test: measured in your own Ads Manager, same time window, minimum spend per ad set by your own numbers), I keep working at no additional charge, uncapped, until one has.
Conditional on account access on day 1, approvals within 48 hours and data access maintained. If a condition slips, the guarantee holds on deliverables only until it is restored. Cold or paused accounts are excluded.
What you keep
Everything. The payback math, the installed testing system, the experiment ledger. Knowledge only moves toward you. You can't unsee your payback math or return an installed testing system, so all sales are final.
After the 30 days.
If you want to keep going, the Engine simply keeps running, cycle by cycle, with the same weekly briefs, the Friday debrief, a strategy call every two weeks and the ledger kept current. The champion test never stops: each cycle's bar is your current best-running ad.
I cap at five clients total, two test seats at a time, one onboarding per cycle. If a seat is open when you're ready, it's yours. If not, you get the next start date.
Book the 20-minute call.
Two questions, then pick a time. No pitch. Just clarity on where your account leaks.