$10k → $45.5k/mo in six months

The challenge

The account was losing money on every dollar. ROAS sat at 0.95, below break-even before a single other cost. The brand had real products and real demand, but every product had its own ad set. Budgets fragmented, nothing gathered enough signal to scale, and every new test started the account from zero. Scaling anything just scaled the loss.

The approach

Week one, nothing changed. I mapped where the money actually leaked: campaign structure, budget flow, which creatives had real signal behind them and which just looked good in a screenshot. The read was clear. This was a structure problem, not a creative one.

The execution

We rebuilt the account around consolidation: fewer, bigger ad sets so spend pooled instead of fragmenting, a testing lane so new creative earned its way into scale instead of resetting it, and budgets that followed proof. From there, creative testing ran on a steady cadence on top of structure that could hold it.

The result

Revenue went from $10k to $45.5k/mo in six months. ROAS climbed from 0.95 to 2.28 while spend roughly tripled. Scaling usually wrecks efficiency. This didn't, because winners finally had room to compound.

Revenue is total store revenue; the ROAS covers Meta only, and Meta drove roughly a quarter of that store's sales. The two are not meant to multiply.

The part that matters more

A spike can be luck. A floor is structure. Revenue has held above $30k/mo since January 2026 (as of July 2026). As of September 2026 the weekly run rate is still above that floor.